INFORMATICA - The Power of Data Integration

Information is power – strategies and success is driven by data. In today’s data-driven culture businesses must integrate all data sources to get meaningful insights into their business.

Data is Everywhere

In todays world, everyone around us is generating data. For every transaction (financial or otherwise) that takes place between individuals or organizations, data is being generated. For an individual the importance of the data being generated from purchase of a small item (eg: toothpaste) is momentary and it loses significance once the transaction is completed, but for an organization the same data could be invaluable and lead to meaningful insights into consumer behaviour and purchase patterns.

The Challenge

The challenge lies in the fact that data is being generated from a variety of sources and are being stored in a variety of systems in different formats and structures which are uncorrelated. For example, a large travel and tour company could be using atleast 50 different data sources where customer information is stored particularly because they work with a variety of OTAs, tour operators across the globe each using their own system. The data sources could range from flat files to relation database management systems (RDBMS). This leads to challenges to accumulate and aggregate the data to get a meaninful insight and make business decisions based out of it.

In the digital age, we are used to getting instantaneous responses with a tap of a button. The larger an organization grows the data gets bigger and wider. Accumulating all the data from the different sources can take days if not weeks before any meaningful report can be generated. In most cases organizations rely on software development companies to assist them in importing and analyzing the information which still could take more than 12-36 hrs depending on the size and spread of the data and its source. If a prospect comes to a business and it takes hours if not days to realize the lead, it would turn cold. Businesses which can reach out to its customer faster and with accurate data would stay ahead of the competition.

Informatica PowerCentre Framework

Informatica is global leader in enterprise cloud data management. The Informatica PowerCentre framework provides a cloud based tool for data integration based on ETL architecture. ETL (Extract, Transform and Load) is a process that extracts data from different database sources, then transforms the data (calculations, validations, concatenations, etc.) and finally loads the data into the Data Warehouse system from where data analytics on the entire dataset can be performed. Apparently it might seem that extracting data from multiple sources and loading into database is a simple programming task but this is far from the truth and is actually a complex process. Furthermore the requirement for data changes with business changes and is a recurring activity which demands for an agile and automated system for generating data on-demand.

How Incepta can help Organizations plan their Data Integration Journey

Incepta and its experienced Informatica Consultants and Developers help organizations plan their data strategy to develop an automated ETL service. Incepta provides expert consultancy services for the entire data movement life-cycle depending on the organization’s specific requirements which includes:

  1. Data Migration
    Planning – Manage Risk – Data Conflict – Deliver
  2. Data Integration
    Connect – Extract – Consolidate – Validate – Deliver
  3. Data Aggregation
    Multiple Source – Cleansing – De-duplication – Enrichment – Analytics – Security – Consolidation
  4. Data Consolidation
  5. Data Analytics
    KPI Monitoring – Predictive Analytics – Dashboards – Data Visualizer

Ready. Set. Integrate.

A Case Study on how Incepta Designed a Comprehensive Data Integration and Management Strategy for a Leading Global Company with over 50+ Brands

Incepta helped plan and develop a 360 degree data management and reporting strategy for a global company which had more than 50 brands under their belt. The strategy included building a complete data warehousing solution, an ETL strategy powered by Informatica along with Business Intelligence and Data Analytics powered by Oracle BI and Microsoft Power BI.