Social media is just one of the available channels of digital marketing. is the latest buzz word in Internet Marketing the last couple of years. The success of the new generation of social media platforms, mainly Facebook and Twitter, changed the way we socialize, interact and shop. This also brought new channels to digital marketing as well. The most popular social media platforms are: Facebook, Twitter, Google+, Pinterest, Instagram, Tumblr, LinkedIn, StumbleUpon and YouTube.
Social media marketing is the process of promoting a product or service through the various social media channels. In general there are two ways to perform a social media marketing campaign.